Orange Milestones and Key Figures
Orange's launch onto the market is proceeding with excellent success!
The result achieved to date - over
300'000 active customers -
significantly exceeds our budgeted expectations. The concept for success? - "Focusing on People!"
Orange customers appreciate the simple products and rates. They like the brand
(95% familiarity rating)
and are happy with the good customer service offered. Our young team has performed superbly to
achieve outstanding results.
Close identification with Orange, a pronounced innovative drive and an eagerness to embrace new
challenges supplement a determination to succeed as our principal motivating factors.
In addition to further expansion in the personnel field, the realisation of an exemplary trainee
concept and the continuing development of the Orange network, our focus in the year 2000 will be
on the introduction of new and future-oriented technologies. Orange and its network infrastructure
will be ready when specially processed data can be downloaded to mobile phones directly from the
World Wide Web. The magic formula: WAP (Wireless Application Protocol). Personalised
interactive-mode services will be accessible thanks to mobile phones supporting WAP technology.
Significantly expanded applications in the data communication field will also be available soon:
High Speed Data
in the first quarter and GPRS (General Packet Radio Service) in the third quarter.
Orange customer base
Acquisition of more than 300,000 active customers in the first 6 months after launch of operations
Orange network development and roaming agreement
Over 800 Orange antennas operational; coverage of 90 per cent
of the Swiss population in conjunction with national roaming through Swisscom
Over 100 international roaming agreements, operational
95% familiarity rating for the Orange brand within 6 months
Winner of "best integrated advertising campaign" award within the Orange group
Orange distribution channels
4,200 POS (distribution partners)
6 Orange Shops (2 in Zurich, 2 in Lausanne, 1 in Basle, 1 in Geneva)
Orange key financial data
Investment volume exceeding CHF 800 million up to end of December 1999
December 1999: capital increase from CHF 155 million to CHF 300 million
Orange human resources
An overall workforce of 850 permanent employees
In 1999 Orange created over 700 new jobs and is hence one of the top Swiss companies in respect of job creation over the past year
Launch of the Orange apprenticeship
training programme (54 trainee slots by 2002)
Orange PR and sponsoring
"A mobile phone can save lives."
- Orange launched the "Handy Hero"
lifesaver award together
with well-known partners such as Swiss Air Rescue, the Swiss Lifesaving Association SLRG and Air Glacier. The first "mobile-phone heroes" to be thus
decorated were Anton Scheiwiller (Dietikon) and Ruth Rusterholz (Uster)
[ www.handyhero.ch ]
Culture sponsoring: cinema open air sponsoring under the heading "Orange Cinema" from summer 2000 in Zurich, Berne, Basle and Lausanne
Orange technologies of the future
The following technologies are scheduled for introduction. The corresponding trials have already been completed:
WAP (1st quarter 2000)
High Speed Data (1st quarter 2000)
GPRS (3rd quarter 2000)
UMTS (Orange is evaluating a possible license application)
Lausanne, 17 January 2000
Vision & Mission
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